It has won the title of a model enterprise in the

2022-08-16
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Shantui won the title of "model enterprise of Chinese enterprise culture construction"

Shantui won the title of "model enterprise of Chinese enterprise culture construction"

China Construction machinery information

recently, the 2014 China enterprise culture construction (Shandong) summit with the theme of "transformation and innovation of enterprise culture in the era of comprehensive transformation" was held in Shandong. In the release of the model of enterprise culture construction, The company was awarded the honorary title of "2014 China enterprise culture construction model enterprise" at the meeting. Through high-end forums, thematic dialogues and other forms, the summit discussed the transformation and innovation of corporate culture construction in the transition period, and worked together for the development of corporate culture. More than 300 experts, scholars and entrepreneurs from all over the country attended the meeting

At the meeting, Li Yizhong, member of the Standing Committee of the CPPCC National Committee and deputy director of the Economic Committee of the CPPCC National Committee, delivered a keynote speech on "enterprises adapt to new changes, innovate and invigorate, and seek development with integrity"; Jia Chunfeng, former deputy head of the theoretical group of the Research Office of the Secretariat of the CPC Central Committee, delivered a keynote speech on "business model reform and corporate culture innovation under the new situation"; Li Haijian, Professor of the Graduate School of the Chinese Academy of Social Sciences, and Wan Li, vice president of the China international famous brand association, delivered keynote speeches on Enterprise Reengineering and brand building in the Internet era respectively. During this period, the representatives of participating enterprises held a dialogue on the theme of "cultural integration and sustainable development of enterprises, enterprise transformation and business model innovation", and Haier Group, Fenjiu Group and other enterprises shared their experience in corporate culture construction

since last year, the company has comprehensively deepened reform, vigorously promoted public opinion publicity, corporate culture, brand construction and other work, and vigorously built a new brand image of Shantui culture from a new perspective; Comprehensively build and improve the system framework of Shantui's corporate culture, and promote the upgrading of the concept system, behavior system and system of corporate culture; Increase online and offline promotion activities to increase brand exposure and influence. In order to realize the effective implementation of cultural communication, the company has established nine cultural carrier platforms, such as newspapers, magazines, stations, and microblogs, established a team of corporate culture internal trainers, improved the cultural training of "video lecture hall" and "newspaper business sitcom", accelerated the construction of official platforms and official microblog we media to a slippery level, carried out a series of "o2o" marketing activities, and innovated the 2013 social report, And won the title of "2013 model of social performer of Chinese equipment manufacturing enterprises" after the bir conference, which better spread the new image of the enterprise brand

"it is reported that the China enterprise culture construction (Shandong) summit was jointly held by more than 20 provincial and municipal enterprise culture associations, including Shandong enterprise culture association, Liaoning Enterprise Culture Association, Jiangsu Enterprise Culture Research Association, with the theme of the transformation and innovation of enterprise culture in the era of comprehensive transformation, aiming to adhere to the principles of openness, equality, mutual benefit, cooperation, sharing and win-win, Take the lead in breaking through the soft power of enterprises to drive the comprehensive transformation of enterprises, promote the reform and innovation of corporate culture construction, and take practical actions to promote the transformation of China's economic development mode and strategic structural adjustment

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