The hottest smart home has become a competition fo

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Smart home has become a competition for entry for all giants

by 2020, the scale of China's smart home market will reach more than 350billion yuan, so 2015 will become the "golden inflection point" of smart home? Internet giants such as Google, apple, Microsoft and Baidu, electrical appliance enterprises such as Siemens, Samsung, LG and Haier, and communication manufacturers such as Huawei, Xiaomi and ZTE are competing in the smart home market. Facing a market cake that may be as high as trillion yuan, each company is not only laying out the market, but also seizing the next entrance of mobile Internet. In the new year, the competition of smart home will shift from "arms race" to actual combat, and user experience will become the key to breakthrough

market hot spots: there is a cross-border trend at home and abroad

smart home is one of the most important specific applications of IOT, and the scale of IOT is dozens of times that of Internet. According to the latest data, the global IOT market is expected to reach US $330billion in 2015, with an annual growth rate of 25%. By 2020, China's smart home market will reach more than 350billion yuan

as the most typical and realistic application of IOT in family life, the smart home industry has entered a new round of rapid development after early cultivation and running in. The consumption upgrading of home appliance industry and the rapid development of Internet and communication industry have laid a solid foundation for the explosive demand of smart home. At present, the big cake with trillions of "money" is still expanding. When the king of smart home has not appeared, everyone has the opportunity to take a big bite

facing the smart home market on the eve of the outbreak, a wave of cross-border cooperation has been launched at home and abroad. Not long ago, Xiaomi announced to invest 1.266 billion yuan in Midea Group to carry out comprehensive cooperation in the smart home industry chain, mobile Internet e-commerce and smart home ecosystem chain; On the last day of 2014, and Midea signed a comprehensive strategic cooperation agreement to strengthen cooperation in key development areas such as smart home and channel expansion. Midea hopes to sell 10billion yuan in in 2015. The previous day, Haier and Evergrande signed a contract to carry out all-round strategic cooperation in home appliances, home furnishings and other aspects, and preliminarily proposed an annual overall strategic cooperation scale of 30billion yuan

at the beginning of the new year, TCL signed a strategic cooperation with Wanda to carry out cooperation in Internet application and service platform, commercial display (including TV), air conditioning, smart home system, etc

internet professionals generally predict that this cross-border "partnership" cooperation mode will cause the balloon suture to collapse due to polyurethane fillers, which will continue to expand in 2015

analysis of business forms: the battle between the three forces for entry

as soon as 2015, the field of smart home has frequently become the global focus. Samsung stated that it would spend US $100million to accelerate the construction of IOT in 2015; At the Xiaomi press conference, Xiaomi released new products of the ecological chain and put forward four measures for future development: 1. Improve the industrial innovation ability and industrialization level - smart home suite. It hardware companies, Internet upstarts, and home appliance giants are all running around the smart home market

different from the previous product competition, in the face of the "blue ocean" of smart home, more enterprises choose to grab the entrance of smart home and build their own "evergreen tree" with the help of smart home control platform. Google spent nearly $4billion on the acquisition of nest lab. on April 28, it learned from the Ministry of science and technology that dropcam and its two home automation companies recently acquired revolution, a smart home central control equipment manufacturer; Apple launched homekit smart home platform, which is expected to be officially launched this year; Microsoft cooperates with insteon to enter the smart home market; Samsung acquired smartthings smart home platform company for us $200million

in the domestic market, Alibaba cooperated with Philips to launch the first intelligent product of intelligent control air purifier; Xiaomi previously released four smart home products such as Xiaoyi smart camera; Baidu has established an intelligent hardware platform and launched intelligent products such as Baidu glasses, baidu chopsticks search, Xiaodu I ears and eyes, and Baidu shadow stick; 360 invested 200million yuan to enter intelligent routing, and sold secure router P1 this month; Hua had to find another way to launch a home intelligence center to create a unified platform for home networking, media and storage

at the same time, traditional household appliance enterprises have also transformed and laid out smart home entrances. Since last year, TCL, Midea and cygnet have released brand-new business transformation strategies in the era of Internet transformation, focusing on smart home

many people in the industry believe that whether it is intelligent hardware companies, Internet enterprises, or traditional home appliance manufacturers, they have advantages and disadvantages in the competition for the entrance of smart home, and anyone is likely to become the final winner

Copyright © 2011 JIN SHI